Smart Wave Business Support

I provide marketing and operational support to diversified farmers and rural businesses, helping landowners unlock the commercial potential of their land, buildings and natural assets. My  work spans the full journey from early-stage planning through to launch and beyond, covering business planning and revenue strategy, brand development, digital marketing, event planning and coordination, and the streamlining of day-to-day operational systems.

A recent example of my work involved an established diversified farm in the south of England, where I introduced book launch events programme to their existing events barn, bringing well-known names to the venue and attracting visitors who would not ordinarily have engaged with the farm. Alongside this, I have developed a lakeside sauna offering and a dedicated woodland wellness area, creating the foundation for retreats and additional activities that opened up entirely new revenue streams.

I am comfortable coming in at the very earliest stages of a project, when an idea is still being shaped and a landowner is weighing up what is realistic, and I stay involved through delivery and into the operational phase, providing ongoing marketing support once a venture is live.

I work primarily across the south of England, though I take on projects further afield where the fit is right, and I combine on-site involvement for key planning and delivery stages with remote support for day-to-day marketing and operational work. The clients who get the most from working with me tend to be established farms looking to add a new income stream alongside their core operation, landowners with underused barns, woodland, lakes or outdoor space, those who have a clear vision but are unsure how to make it commercially viable, businesses that have already launched but need structured marketing support to grow, and equine properties, vineyards or estates considering hospitality or events for the first time.

I place a great deal of importance on building a strong, trusted relationship with every client we work with, and I take the time to understand the character of each business before recommending a direction.

I am based in the south of England and carry out the majority of our work in this region. I am happy to travel to site for key planning and delivery stages, and I support clients remotely for ongoing marketing and operational work.

I begin by taking the time to understand the land, the business and the ambitions of the people running it. From there I work through the planning and strategy stage, helping to shape a commercially realistic direction before any significant investment is made. Once a plan is agreed, I move into delivery, coordinating the practical and creative elements needed to bring a new venture to life. After launch, I remain available to provide ongoing marketing support, helping clients to build their audience and develop the revenue streams we have established together. I place a strong emphasis on building a trusted, long-term relationship with every client.

What sets my  work apart is the breadth of involvement I offer across a project. Rather than focusing solely on marketing or solely on operations, I bring both together, which means a landowner does not need to manage multiple suppliers to move from idea to open doors. My recent work introducing book launch events and woodland wellness experiences to an established farm demonstrates how I look for opportunities that bring new audiences to a property while making genuine use of what is already there. I am not in the business of recommending costly infrastructure for its own sake. I look for ways to generate real commercial value from the assets a landowner already has.

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