The Rural Tourist - Rural Diversification Collective

The Rural Tourist

Area of expertise: Accommodation Development | Agricultural and rural consultants | Development and feasibility consultants | Diversification and business consultants | Heritage and Conservation | Hospitality and Visitor Operations | Leisure and Sporting Uses | Leisure and tourism consultants | Strategy, Advisory and Management | Visitor operations and guest experience consultants | Wellness and Wellbeing

http://www.theruraltourist.co.uk

07503 632598

I work with landowners, Estates, and organisations to unlock and deliver commercially viable rural tourism and leisure ventures. Combining national insight with local understanding, I provide clear, grounded advice from early concept through to operation.

My work focuses on helping clients identify opportunity, test ideas, and move confidently from ambition to delivery. I support estates, public bodies, destinations, and operators at critical decision points, whether shaping new ventures, refining existing offers, or exploring diversification.

Working across the UK, particularly in rural and remote areas, I have extensive experience advising landowners and Estates on tourism diversification, alongside local authorities and destination organisations. Much of this work takes place in protected and sensitive landscapes, where commercial potential must be balanced with environmental and community considerations.

I typically begin by defining the opportunity and pressure-testing ideas through a structured options appraisal, including site-based assessment. From there, I develop clear, tailored strategies and work closely with clients through delivery, ensuring projects remain focused, viable, and achievable.

With nearly 20 years’ experience in tourism and leisure, I have worked with leading estates, public organisations, and local authorities across the UK. My work is centred on diversification and commercial opportunity development, with a strong track record in bringing forward projects in complex and sensitive settings.

What sets my approach apart is its clarity and focus. I offer a highly tailored, personal service, underpinned by industry insight and a trusted network to test ideas early. The result is well-considered, commercially robust projects that are grounded in place and designed for long-term success.


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Meet the team

David Collier

David Collier

Tourism, Leisure and Visitor Economy Consultant