Jonny Bann Consultancy

Jonny Bann Consultancy provides commercial strategy, rural diversification and revenue growth support to landowners, rural businesses, heritage venues, hospitality businesses, hotels, restuarants and visitor attractions across the UK.

I help owners and leadership teams identify and develop new revenue opportunities, strengthen their commercial proposition and make better use of the assets, experiences and capabilities they already have. This can include diversification into events, tourism, hospitality and other complementary revenue streams, as well as improving sales, marketing, positioning and overall commercial performance. My experience spans hospitality from rural and heritage venues, events, hotels, members’ clubs and theme parks. I have built and grown businesses from inside the operation, including taking a heritage events venue in Berkshire from a few hundred thousand pounds in annual revenue to approximately £3 million annually and helping drive significant commercial growth across other visitor-led businesses my largest P&L responsibility being 24 million. I work particularly well with owner-managed businesses, landowners and established businesses that have a strong underlying asset or proposition but need additional commercial expertise to unlock its potential. I combine strategic thinking with hands-on implementation, working closely with owners and teams on-site, to turn opportunities into practical action and measurable results. Engagements can range from focused commercial strategy and diversification reviews and audits through to revenue growth projects, implementation support, interim leadership and ongoing fractional commercial leadership.

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