Land Use Reimagined 2026 - Rural Diversification

Imagine what your land could become

A one-day conference for farmers, landowners and rural business operators exploring real-world case studies in heritage, hospitality and land diversification

Now in its second year, Land Use Reimagined brings together the rural community for a day of practical, real-world learning. Held at Barnsgrove, itself a flagship example of successful farm diversification, the day combines honest case studies, expert insight and peer networking, all set against exceptional locally sourced food in a genuinely unique venue.

Why attend

• ✓ Hear direct from landowners who've built successful rural diversification businesses
• ✓ See a working example of farm diversification in action at Barnsgrove
• ✓ Network with peers facing the same land-use decisions
• ✓ Meet rural diversification experts to help make your land more profitable

Guest Speakers

Stuart Beare

Tulleys Farm

Third-generation farmer who turned a working Sussex dairy farm into Europe's largest scream park and one of the UK's best-known seasonal attraction venues. Now spanning retail, catering, escape rooms and venue hire, welcoming hundreds of thousands of visitors each year.

Sophie Brendel

Thornfalcon Winery & Press

Sophie left a career in London to help build a 40-acre working vineyard and winery on a 250-year-old Somerset farm. Now home to boutique wine and cider production, orchards, wildlife habitats and farm-stay accommodation.

Worthy Earth

Creators of flourishing kitchen gardens, designed for the future

Started 2020 on disused Hampshire farmland, growing into 9 market gardens across Hampshire, Oxfordshire and Surrey. Inspired by Regenerative Agriculture, we grow nutrient-dense food, healing bodies, communities and the environment while meeting food demand sustainably.

Callum Stark

The Padel Farm / Fridlington Farms

Callum is a 6th Generation Farmer that has diversified his farm through developing a Padel and Wellness Centre on his site. His farm operations remain fully-functional but the new developments are helping him weather the storm that is the current UK Farming Landscape. The Padel Farm is bringing Wellness back down to earth.

On the Day

• Arrival and welcome coffee
• Keynote
• Guest speaker sessions
• Panel and audience Q&A
• Lunch and networking
• Rural Diversification Collective spotlight
• Browse exhibitors - meet expert rural diversification providers and professional services

The Venue

Barnsgrove, Hampshire is itself a flagship example of successful rural diversification, the ideal setting to see these ideas in practice, not just hear about them.

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